Organised by Tourism Afrikania in partnership with AHTES (African Hospitality & Tourism Education Summit). Empowering 300+ frontline transport professionals—airport taxi drivers, ride-hailing operators, hotel shuttle chauffeurs, and transfer providers.
Airport Drivers Tourism Education Initiative
Frontline Transport Operators
Practical Hospitality Curriculum
Partnership & CSR Categories
Lead Presenting Tier Value
The 2026 Airport Drivers Tourism Education (ADTEA) is a Tourism Afrikania initiative designed to improve the quality of visitor experiences in Lagos by educating and empowering frontline transport professionals who interact directly with visitors.
For many visitors arriving in Lagos, one of their first meaningful interactions with the destination may be with an airport taxi driver, ride-hailing driver, hotel shuttle operator, chauffeur or airport transfer provider. These professionals are more than transportation providers. Their professionalism, communication, attitude, knowledge and ability to responsibly connect visitors with tourism businesses can influence how visitors perceive Lagos and how much they spend within the local tourism economy. ADTEA was developed from this important reality.
The programme seeks to position frontline transport professionals as tourism ambassadors, equipping them with relevant knowledge around tourism, visitor experience, professionalism, destination awareness, customer service, conflict management and tourism’s economic impact.
"A visitor's experience of a destination begins long before they check into a hotel or visit a tourist attraction."
A professional, informed and welcoming driver creates an immediate positive first impression, communicates effectively, demonstrates cultural sensitivity, and responsibly introduces visitors to legitimate tourism experiences.
Poor communication, unprofessional conduct, misinformation, pricing disputes, safety concerns or poor customer service negatively affect the visitor's perception of the entire destination.
Closing the gap between transportation and tourism education across 7 key pillars:
Comprehensive curriculum designed specifically for frontline airport transport operators.
Mastering the tourism ecosystem and economic multiplier effect:
Professional conduct, hospitality standards and first impressions:
Guiding visitors to authentic local offerings without acting as a licensed tour guide:
Handling difficult interactions, safety protocols, and route management:
Explore the official media posters and campaign slides designed to inspire drivers, stakeholders, and airport visitors for the December 2026 Summit.
Flexible sponsorship categories tailored for corporate brands, public sector institutions, and industry leaders.
Connecting across four key sectors of the African tourism ecosystem.
Workforce development & visitor experience enhancement.
Connects businesses directly with frontline transport leaders.
High-impact CSR/ESG engagement with tourism communities.
Knowledge exchange & industry-academia development.
Everything you need to know about partnering or sponsoring ADTEA 2026.
Verified corporate account coordinates and direct convener secretariat for partner remittance.
African Global Brand Promoting Hospitality & Tourism Education, in partnership with AHTES (African Hospitality & Tourism Education Summit).
Fill out the form below to connect with Tourism Afrikania or request the official sponsorship proposal package.